Boost Your Business with Synergy MarCom

With over 20 years of marketing excellence, Mr. Suman Roy leads Synergy MarCom’s consulting division, delivering strategies that drive measurable impact.   

Dynamic, award-winning marketing leader with expertise of 2 decades, crafting high-performance brand and business strategies. Suman delivers innovative marketing solutions that scale businesses and energize brands. Recognized as Mumbai City Icon 2018, with a track record of 2,000+ successful projects across India. A storyteller, growth architect, and purpose-driven strategist, passionate about impact marketing, sustainable entrepreneurship, and social change.

Expertise Highlights:

• Brand Strategy & Positioning 
• Campaign Planning & Execution
• Data-Driven Marketing Solutions
• Building Results-Driven Campaigns for Fortune 500 and emerging brands.
• Strategic Brand Building
• 360° Marketing Campaigns (BTL, ATL, Digital)
• Channel Marketing & Strategy
• Clean Food Brand Advocacy
• Start-up Acceleration & Scaling
• Revenue & Business Growth Leadership
• Integrated Communications Management
• Event Management & Experiential Marketing
• Corporate Social Responsibility (CSR) Initiatives
• Cross-functional Team Leadership
• Disaster Management Marketing

 Notable Achievements:

• ​Thyrocare Technologies Ltd.:​

During the COVID-19 pandemic, Suman Roy's strategic marketing initiatives and adept liaison efforts facilitated the administration of 1.5 million COVID tests across India, generating impressive revenue exceeding INR 450 crore.​

• Radio City 91.1 FM:

Suman's innovative approach led to the creation and execution of multiple intellectual properties, notably the Gully Premier League (GPL) and Super Singer. The inaugural season of GPL received an overwhelming response, with over 7,000 team entries across seven cities. This initiative not only elevated the station's brand recognition but also translated into significant advertisement sales revenue over six years. ​ 

• Radio Mirchi 98.3 FM:​ 

Suman played a pivotal role in devising the initial video content strategy, overseeing the planning and execution of integrated campaigns for movie promotions and branded content. Under his guidance, Radio Mirchi expanded its digital footprint, achieving a 150% growth in YouTube subscribers, totalling over 7 million across various channels. This strategic shift contributed to substantial business growth, with the company licensing original content to multiple platforms, including national OTT players. 

Connect with Mr. Roy on LinkedIn: Suman Roy | LinkedIn